Cookie specifications and tracking consent policy

Detailed architecture of browser storage tokens, advertising identifiers, and Consent Mode v2 controls operating on orlinexan.com.

Effective Date and Statement Purpose

This Cookie Notice took effect on October 27, 2026. It articulates the technical mechanisms by which Orlinexan employs browser cookies, local storage keys, and marketing campaign parameters at our Chicago Loop practice website.

We operate with transparency: essential cookies maintain basic form integrity and support chat connectivity, while analytical and marketing measurement tags remain dormant until you provide voluntary affirmative permission.

Cookie Classifications and Functional Roles

Orlinexan segments browser storage mechanisms into three distinct classifications based on purpose and technical necessity:

  • Strictly Necessary Technical Storage: These elements are vital for secure navigation and form communication. They maintain CSRF defense tokens, record honeypot validation timestamps, and preserve support chat session continuity. They cannot be disabled without compromising core website functionality.
  • Measurement and Analytical Storage: Anonymous telemetry measuring site loading speeds, page navigation paths, and device viewport distributions. These metrics allow us to optimize reading legibility for patient review of checkup fees.
  • Advertising Attribution Storage: Identifiers utilized to evaluate the effectiveness of paid search ads on Google Ads, Microsoft Advertising, and Meta Ads. They track campaign click engagement without exposing patient names or clinical histories.

Verified Storage and Cookie Register

The complete inventory of cookies, local storage keys, and campaign parameters deployed on orlinexan.com is catalogued below:

Identifier Origin / Provider Functional Purpose Retention Window
site_consent_v2 Orlinexan (First-party) Stores your affirmative consent decision (granted or denied) for cookie categories. 12 months
chat_token Orlinexan (First-party) Local session token linking your browser to ongoing appointment chat messages. 18 months
_gcl_au Google LLC First-party cookie used by Google Ads to evaluate ad conversion efficiency. 90 days
_ga / _ga_* Google LLC Aggregated traffic telemetry and page view accounting across the website. 730 days (2 years)
_uetsid Microsoft Advertising Stores a unique session ID for Bing search conversion tracking. 1 day (24 hours)
_uetvid Microsoft Advertising Stores a persistent visitor ID for Bing search campaign measurement. 390 days (13 months)
_fbp Meta Platforms, Inc. Identifies browsers to deliver advertising measurement on Meta properties. 90 days

Advertising Platforms and Click Tokens

Orlinexan drives patient acquisition through active commercial campaigns across three primary networks: google ads, Microsoft Advertising, and Meta Ads.

When you click an Orlinexan search ad, URL parameters accompany your initial landing page request:

  • gclid (Google Click Identifier): Transmitted by Google Ads to match inquiry completions with originating search queries.
  • msclkid (Microsoft Click Identifier): Transmitted by Microsoft Advertising for Bing network conversion reporting.
  • fbclid (Meta Click Identifier): Appended by Meta platforms to evaluate campaign delivery efficiency.

These tokens are read only to verify that ad spend delivers patient scheduling inquiries. They are never paired with diagnostic radiograph findings or periodontal examination records.

Consent Mode v2 Signal Management

To guarantee strict compliance with modern global privacy mandates, this site adheres directly to the Google consent mode v2 protocol. Four distinct operational parameters govern tag execution:

  • ad_storage: Regulates storage related to advertising measurement.
  • ad_user_data: Governs transmission of user data to advertising platforms.
  • ad_personalization: Controls whether data can be used for personalized advertising.
  • analytics_storage: Regulates measurement cookies that track site engagement and page durations.

Upon initial page load, our scripts enforce all four parameters as explicitly denied. Only after you click “Allow Storage” are signals updated to granted. If you decline or revoke consent, tags are instantly restricted.

Exercising and Updating Your Consent Choices

You retain continuous control over your cookie permissions. When you first arrive at orlinexan.com, our consent banner gives you equal access to approve or decline optional cookies.

You can modify or withdraw your consent at any time without difficulty:

  • Click the Cookie Preferences link located in the footer of every page to reopen the preference controller.
  • Select “Keep Denied” to instantly revoke analytical and advertising permissions.
  • Configure your browser settings to automatically clear cookies and local storage tokens upon closing the session.

Impact of Declining Non-Essential Storage

If you choose to decline optional tracking storage, your browsing experience on our LaSalle Street website will remain fully functional:

  • You can explore all clinical service protocols, checkup timelines, and composite filling material descriptions without restriction.
  • The interactive Per-Unit Fee Estimator operates locally in your browser memory without storing cookies.
  • Our appointment booking forms and support chat widget remain fully operational.
  • All Google Ads, Microsoft Advertising, and Meta Ads measurement scripts remain locked in a denied state, preventing cross-site profiling.

External Network Privacy Documentation

Our advertising partners maintain independent data collection disclosures detailing their telemetry handling and user rights:

  • Google Advertising & Analytics: Review Google’s complete data collection disclosures and opt-out mechanisms at policies.google.com.
  • Microsoft Advertising: Microsoft processes telemetry under the governance outlined in the Microsoft Privacy Statement at privacy.microsoft.com.
  • Meta Platforms: Review Meta’s commercial data policies and advertising personalization preferences through the Meta Privacy Center.

Direct Office Inquiries Regarding Cookies

If you have questions regarding the technical deployment of cookies, local storage records, or tag management at our Chicago practice, please reach our administrative team:

Orlinexan Privacy & Data Compliance
400 South LaSalle Street, Chicago, Illinois 60605, Chicago, Illinois, United States
Telephone: +1 (203) 555-7404
Email: [email protected]
Hours: Monday – Thursday 8:00 AM – 5:00 PM, Friday 8:00 AM – 2:00 PM (Central Time)